Many gardens and arboreta strive to engage audiences throughout all seasons. Of those seasons, winter is the most challenging. This session looks at how to build a tradition that engages people in the winter with a look at a similar program across three organizations. Marketing helps us tell our story. This session focuses on telling three different stories about similar events—winter light exhibits. By hearing from an established program, a young program and a new program, participants can take the best of these ideas to use at their own organizations.