Winter Lights. Busy Nights. Marketing a Winter Lights Experience From Three Perspectives
Event Type: 
Session
Track: 
Miraculous Marketing and Media Relations
Date / Time: 
Wed June, 25 - 10:30am to 11:30am
Location: 
Colorado Ballroom I-J
Presenter: 
M. Conley, Longwood Gardens, Kennett Square, Pennsylvania , Lisle, Illinois, S. Carr, Atlanta Botanical Gardens, Atlanta, Georgia, J. GoodSmith, The Morton Arboretum, Lisle, Illinois.

Many gardens and arboreta strive to engage audiences throughout all seasons. Of those seasons, winter is the most challenging. This session looks at how to build a tradition that engages people in the winter with a look at a similar program across three organizations. Marketing helps us tell our story. This session focuses on telling three different stories about similar events—winter light exhibits. By hearing from an established program, a young program and a new program, participants can take the best of these ideas to use at their own organizations.

View the session presentation here.

Sessions in this Track

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Tue June, 24 - 9:45am to 11:15am
Location:
Colorado Ballroom I-J
Presenter(s):
R.V. Murray, Exhibitions, Art, and Interpretation, Denver Botanic Gardens, Denver, Colorado, L. Trainer, Audience Insights, Denver Museum of Nature...

How do you know when your audience has experienced that magic moment at your garden? Feel like there's never enough time or expertise to gather...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Tue June, 24 - 1:15pm to 2:45pm
Location:
Colorado Ballroom I-J
Presenter(s):
E. Grajek, Marketing, Buffalo and Erie County Botanical Gardens, Buffalo, New York; A. Krebbs, Marketing, Birmingham Botanical Gardens, Birmingham,...

Marketing on a dime is a true juggling act! It is certainly challenging but with some helpful tricks you can exceed your goals and watch your...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Wed June, 25 - 8:45am to 10:15am
Location:
Colorado Ballroom I-J
Presenter(s):
K. Glass, Marketing, Brooklyn Botanic Garden, Brooklyn, New York, A. Kalivas Fulton, Marketing, Denver Art Museum, Denver, Colorado, G. White...

CFRE Credits Available.  American cultural institutions have conducted significant...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Wed June, 25 - 10:30am to 11:30am
Location:
Colorado Ballroom I-J
Presenter(s):
M. Conley, Longwood Gardens, Kennett Square, Pennsylvania , Lisle, Illinois, S. Carr, Atlanta Botanical Gardens, Atlanta, Georgia, J. GoodSmith, The...

Many gardens and arboreta strive to engage audiences throughout all seasons. Of those seasons, winter is the most challenging. This session looks...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Wed June, 25 - 3:15pm to 4:15pm
Location:
Colorado Ballroom I-J
Presenter(s):
S. Campbell, Brooklyn Botanic Garden, Brooklyn, New York, M. Donovan, Practica Group, LLC, Chicago, Illinois, S. Lee, Slover Linett Audience Research...

CFRE Credits Available.  Ethnographic research is often used by large corporations to gain...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Thu June, 26 - 8:15am to 9:45am
Presenter(s):
Session I: B. Backlund, Santa Barbara Botanic Garden, Santa Barbara, California Session II: J. Reed, Marketing, Phipps Conservatory and Botanical...

Session I: Trails AND Tails!  Creating a Botanic Garden Environment Where Man's Best Friend Is Always Welcome!

Discover and learn about the...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Thu June, 26 - 10:00am to 11:30am
Location:
Group will depart at 9:45 a.m. from the Marriott main lobby
Presenter(s):
D. Boardman, Denver Botanic Gardens; J. Calderone, Elevated Third; S. Carr, Atlanta Botanical Garden; C. van Deraa, J. McCaffrey and N. Johnstone,...

Group will depart at 9:45 a.m. from the Marriott main lobby or in the outside courtyard area on California Street....

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Fri June, 27 - 10:15am to 11:45am
Location:
Colorado Ballroom I-J
Presenter(s):
C. Newlander, Horticulture, Denver Botanic Gardens, Denver, Colorado, C. van Deraa, Membership, Chicago Botanic Gardens, Chicago, Illinois, B...

Bring magic to your visitors and staff with a searchable online presence for your living and art collections. This presentation of a smartphone...

Event Type:
Session
Track:
Miraculous Marketing and Media Relations
Date / Time:
Fri June, 27 - 1:45pm to 2:45pm
Location:
Colorado Ballroom I-J
Presenter(s):
S. Carr, Marketing, Atlanta Botanic Garden, Atlanta, Georgia, S. Linhart, PR, Sharon Linhart, Denver, New York, T. O'Konowitz, Marketing,...

This session has been cancelled.  We apologize for the inconvenience.

In the era of social media, online search,...