Session 1: Waking Sleeping Beauty: The Public Gardens Collection at The Trustees of Reservations
ind out what happens when a century-old land trust organization takes a hard look at its 111 properties and brings them to life with a focus on public gardens, decorative arts, and designed landscapes. This presentation will describe the financial opportunities of re-packaging, marketing and programming a collection of individual properties and the challenges of defining a vision for significant gardens in a non-traditional public garden organization. Handsome princes and wicked witches will be found along this journey.
Session 2: Managing Satellite Gardens: Challenges and Opportunities
Operating multiple garden sites sounds exciting and a great way to expand the influence of an institution’s mission to new audiences. The challenge is to provide the resources and direction that can help a satellite garden thrive and develop its own character while supporting the overarching goals of the larger institution. How do we apply the overall institutional mission appropriately so each site is relevant but still maintains a unique identity? If your institution already operates multiple sites or is considering developing satellite locations, this presentation will be valuable to board members, administrators and staff involved in execution.