Miraculous Marketing and Media Relations
Date / Time:
Tue June, 24 - 1:15pm to 2:45pm
Colorado Ballroom I-J
E. Grajek, Marketing, Buffalo and Erie County Botanical Gardens, Buffalo, New York; A. Krebbs, Marketing, Birmingham Botanical Gardens, Birmingham, Alabama; T. O’Konowitz, Communications, Cleveland Botanical Garden, Cleveland, Ohio; L. Fetchin, Marketing and Communications, Phipps Conservatory and Botanical Gardens, Pittsburgh, Pennsylvania; A. Spencer, Director of Marketing & Outreach, APGA, Kennett Square, Pennsylvania
Marketing on a dime is a true juggling act! It is certainly challenging but with some helpful tricks you can exceed your goals and watch your attendance soar! Gone are the days of using a traditional marketing approach through print media yet there are so many free or inexpensive creative alternatives to get the job done. Appeal to the media in a creative and succinct way, take advantage of online free media listings, use social media in genuine a way and explore local collaborations while keeping your mission in mind.
View this session presentation here.