Session I: Trails AND Tails! Creating a Botanic Garden Environment Where Man's Best Friend Is Always Welcome!
Discover and learn about the challeges and sucesses of having a dog-friendly botanic garden. See for yourself what the Santa Barbara Botanic Garden is doing to delight its dog loving members as well as its visitors though special dog centric events and membership offers. This informational session will illustrate that it is indeed possible to allow dogs in your garden, while still mantaining its beauty and keeping it safe and inviting for your human visitors.
Session II: The Corpse Flower Phenomenon: Big, Stinkin’ Success Stories
National headlines herald its arrival; thousands of people wait in line; celebrities drop in for an early look. This isn’t the latest Dale Chihuly or Bruce Munro show — it’s the corpse flower! Beloved for its big, brilliant flower and awful smell, Amorphophallus titanum has been causing a stir since its first cultivated bloom in 1889 in London, but promoting and interpreting a corpse flower requires real marketing magic, and often on a very compressed and unusual timeline. Three marketers who have managed the mania share the strategies they employed, and lessons they learned, when the phenomenon swept through their gardens.