Organizational sustainability is crucial in our changing world and changing economies. Gardens must seek out these down times that have potential for growing audience participation. These seasons, known as shoulder seasons, can diversify audiences and revenue streams. Representatives from 4 different gardens, in 4 different parts of the country, talk about how they use special exhibitions to bring in guest traffic in historically slower periods. By analyzing your garden's strategy and developing a future strategic plan, you start to see targeted seasons to grow attendance and spread out guest traffic and revenue streams to other seasons.