CFRE Credits Available. Research over the last two decades has suggested that individuals can form relationships with companies and brands similar to how they form social relationships. When the individual is concerned for the organization and wants to attend to their needs, the norms are different than a traditional business relationship, where the individual gives only to get something in return. The type of relationship perceived by the consumer can impact the consumer’s willingness to spread positive word of mouth or donate to the organization.
This session has been approved for 1 CFRE Continuing Education credit hour