How do you know when your audience has experienced that magic moment at your garden? Feel like there's never enough time or expertise to gather critical audience feedback to improve their experience with your programs or facilities? This fun, interactive session will demonstrate how easy it can be to build your evaluation capacity. Presenters will give overviews of audience research methods, including specific applications of the techniques. Increasing the evaluation capacity for institutions, regardless of size, staffing or budget, will help them better address the needs and expectations of their visitors, volunteers, staff and boards.